Blackbaud’s Charitable Giving Report Shows Online Giving Continues to Outpace Traditional Giving as Donors Shift Channels
As noted on Forbes website, Blackbaud’s 2014 Charitable Giving Report shows that while overall charitable giving increased 2.1% in the prior year, online giving grew at over four times that rate, by 8.9%. Although online giving is still a small portion, its rapid rate of growth is something for charitable planners to watch.
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